{"id":11872,"date":"2018-01-02T08:28:55","date_gmt":"2018-01-02T08:28:55","guid":{"rendered":"http:\/\/hopcycling.pl\/?p=11872"},"modified":"2024-12-10T08:57:44","modified_gmt":"2024-12-10T08:57:44","slug":"blogowy-rok-2017","status":"publish","type":"post","link":"https:\/\/hopcycling.pl\/en\/blogowy-rok-2017\/","title":{"rendered":"Blog year 2017 - numbers, links, applications"},"content":{"rendered":"
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Good morning to you. Anonymous people from the internet report that if you do not sum up the past year, you should not start another one. So I decided to reveal a little inside of this blog. If you are not interested in numbers and web charts, you can easily skip this entry.<\/p>\n

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Blog.<\/h1>\n

New entries appear extremely rarely. In 2017, 57 appeared on the blog. Not much, but for me it is a space number. Why<\/strong>?<\/p>\n

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\"\"<\/a>Let's look at it like that. First of all, take any bicycle magazine and see how many full articles are in each issue. Immediately I will tell you that usually less than 20, the vast majority of them do not exceed several thousand characters. The longest texts on this blog also have several thousand ... but words. Respect for anyone who has been able to read eg our relationship with the Azores<\/a> - there were almost 45,000 characters. For comparison: Mr Tadeusz<\/em> consists of 68,682 words. One text takes me from a few to several dozen (!) Hours (including visual processing).<\/p>\n

I spent nearly 700 hours in the saddle this year<\/strong>, plus dozens of swimming and running and full-time jobs. I do not know exactly how much I ran and swam, because I've been measuring it for a short time, but maybe it's better. I would like to expand my blog a lot, but unfortunately it is not possible to combine this with your sport hobby. Compromises are needed, and with a choice of bike and blog - I choose a bike.<\/p>\n

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Near 700 hours in the saddle, not one won race. During these hours I could learn fluent conversation in two foreign languages, embrace new skills to earn twice as much, make a mass like a Baywatch rescuer ... but would I be equally happy with the past year? <\/p><\/blockquote><\/div>\n

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The only option for more entries is to divide them into smaller pieces, namely: Azores - logistics, Azores - routes part I, Azores - routes part II, Azores - practical information. This would also result in a multiplication of the number of visits to the blog. This will not happen. Long texts are a deterrent, but this is a characteristic feature of this blog. Thanks to this, there is a much higher culture among readers than the average internet. <\/p>\n

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A trained eye will notice that the amount of text in articles on the blog is comparable on a scale with the amount of text in articles appearing in full-fledged printed cycling publications ... although it is known that this should not be compared.<\/p><\/blockquote><\/div>\n

Several texts appeared as usual in the SZOSA magazine. Writing for a magazine is something completely different. Instead of sitting and writing extensive stupidities, I have to close it and stress myself in the evenings, or have not smoked some stupidity, which could be quickly edited on the blog. I admire the editors of printed magazines.<\/p>\n

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The most engaging words to discuss this year were: Factor<\/em> and Rose<\/em>. Case? I do not think so ;-)<\/p>\n

I added 245 posts to Facebook, which were commented on by 1498 people. On average, 15 comments, 3 shares and 169 reactions for each of them.<\/p>\n

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The most popular wrzutkami are in order: a snowy road to work, a bike choice for Panda, a dumper on Rondo Babka, glowing eggs from China as a lamp, the only start in the MTB race<\/div><\/div>\n

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The saddest post, as you can easily guess, was the photo of the empty tribunes of the Polish Championships on the track. You can always count on the track. It also worried me even to the point where I saw that even the players were honestly decorating their competitors.<\/div><\/div>

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Money.<\/h1>\n

Gentlemen do not talk about money, but it's always nice to see someone in the pocket.<\/p>\n

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How much does a blog earn?<\/h3>\n

Last year, the blog earned (read: received cash payments): \u00a3 0.00.<\/strong><\/p>\n

The following ads have been issued on Facebook: 743,46z\u0142<\/strong><\/p>\n

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Recently, in the survey on the Maratona MTB \/ XC website, this blog took the honorable second place. It's a bit funny, because MTB \/ XC is a bit strange to me. I am far, far away from Bicycle Tips, to whom I will never come closer because of topics I am talking about. Guide posts, especially for a slightly more novice group of cyclists, are reachable kilometers in front of me. RP, in turn, are (in my opinion) far behind Szajbajek who runs the VLOG. For both men blogs are a serious (if not the main) source of income.<\/p>\n

I have a lot of objections to the survey, as it was designed to promote average students (what you read vs. what you like the most). This is how to ask: which road do you ride by bike,<\/em> instead: which way you like to ride a bike the most<\/em> and decide on this najlepszo\u015bci<\/em>. However, it can be safely assumed that the blog is in the lead. What makes me happy, because I write rarely and not very friendly on the so-called one reading session (if you know what I mean ...)<\/em>.<\/p>\n

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Is it good?<\/h3>\n

Of course no, it is very bad<\/strong>. How can the fact that I do not earn money be good? ;-)
\nBut seriously: it kills the market and harms others who live or want to live out of it. 
\nIn this way, however, it is easiest to appear to a new player in the industry. Large companies are beginning to transfer marketing from kiosks to the internet and would like to be ready for it.<\/strong> I would like to stand with my arms outstretched and say: good morning - I invite you<\/em>. The problem is that when you do things for free, nobody treats you seriously. Both from the point of view of the companies with whom he cooperates, as well as readers.<\/p>\n

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And freebies?<\/h3>\n

The only thing on it I earn<\/em> it's invitations to presentations, equipment that I got for tests and I never gave back and some freebies like calendar or socks, so that they could be seen in the pictures afterwards. Although in the case of trips is also not fun, because all events are always held in the week (because journalists on weekends have weekends), so you need to take a vacation from work - this is calculated moderately.<\/p>\n

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To take money or not to take - that is the question.<\/h3>\n

Let's ask ourselves a quick question: are the loudspeakers in a thousand or ten thousand better? The answer is simple: for ten. You can answer this question without even looking at the parameters. If SZOSA was distributed at intersections like a metro, no one would treat it as a premium product. Despite exactly the same content. If it cost 2x more than now, it would automatically become an even more prestigious product. That's why it's hard for blogs because it's difficult to take them seriously.<\/p>\n

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The second problem is taking money from companies that send equipment for testing. While in the case of small things it is simple, because you just do not give, then the bike is already a problem. Because what if you write something bad?<\/p>\n

In paid reviews, there is rarely any clear criticism. In blogs it is even worse, because the more positive you write, the greater the chance that the described company will harden your text and will be willing to cooperate. Same benefits for everyone! People see a positive opinion about the equipment, you reach a larger audience and you have free advertising. So why risk it?<\/p>\n

Worse if you find, even for strength, some problems. And problems can always be found. I have examples of companies that follow nielaurkowym<\/em> the product description has never been spoken again and hit other - checked places. And this is a wrong loop. Bloggers will never run out, bicycle journals probably too. One falls out of the list, there will be another one. At such moments I am glad that this is not my source of income.<\/p>\n

Of course, this is a subjective opinion that no one has to agree with. Especially that bicycles are a special case. I know very positive reviews and advertisements for bicycles that everyone else would say: it goes like wood on a garden hose. But if someone is going well on it, then maybe he is going well? If I borrow some equipment, I try to make it available to my friends for a few days, with which I can confront my opinion. It's a big risk, but I think it falls out like that.<\/p>\n

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To pay or not to pay - this is also the question.<\/h3>\n

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The preparation of an entry takes me from a few to a dozen (or even several dozen) hours. These are hours between 8-hour full-time work and free time for sport and life. I treat it as an extra hobby that I really like. Because imagine that after a dozen or so hours over the entry you want to show to the world ... you have to pay for it with your own money. This is how Facebook works - I hate it :)<\/p>\n

I try not to sponsor entries. Throwing up to PLN 2-5, however, sometimes helps to spread wings a little bit, which for some reason unknown to me have got lost. I will also adopt such a policy for 2018 - maximum PLN 5 per entry.<\/p>\n

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Why do I do it - I do not know, but it hurts. Especially if you count, that the advertised click on such a link you have to pay from 20gr, in retrospect it does not give you anything measurable. That's why I'm also trying to slowly move away from Facebook towards Googel searches and direct entries. However, I do not know how to comprehend comments - how to motivate people to comment on the site not on the Internet.<\/p>\n

This year's lack of advertising caused that the organic and direct entries were ahead of the social media in total:<\/p>\n

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And the trend is going in the right direction, although to a large extent it is probably due to the growing amount of materials and potential stakeholder. For organic searches it looks like this:<\/p>\n

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The same is true for the fanpage on Facebook. You do not pay - you do not grow ... although obviously a good chance that it's just me doing something wrong. You can always throw a funny movie from the dump truck and count on it to disperse. Only what, if it will mainly provide recipients from other countries. Funny movie<\/a> with the dump of kids, to which I used stolen music, saw almost 100k people and was raised from 700 times.<\/p>\n

On the other hand, too large a growth is not recommended, because then comments are extremely stupid from people who should not be there. The cost of one like for a fanpage is between 20 and 30grams for me. <\/p>\n

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Reading and looking<\/h1>\n

What are you reading?<\/h2>\n

Curiosity. In the first 14 most popular entries there are no ANY ONE text for route \/ departure \/ area. In total, I'm not surprised, I read texts about equipment more often than places. <\/p>\n

In the top 24 most visited pages there is one text regarding a region (i.e. logistics, not routes that were described in a separate one): Kolarska Tenerife: bicycle, logistics, prices, reduction<\/a><\/p>\n

The most read entries are those about training and about Zwiftt. Then this tutorial \/ column a bit about nothing, and a bit about current topics, then equipment, and then races and routes.<\/p>\n

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How much do you read?<\/h2>\n

Numbers for 2017:<\/p>\n

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Let's look at statistics of visits this year divided into weeks:<\/p>\n

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It looks quite stable instead of growing, but in the range of several years it is slightly better:<\/p>\n

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Is this a lot? It does not ridiculously little<\/strong>. I think that a very catchy text about life that accidentally gets on Wykop.pl is able to calmly develop it alone. Probably even any shocking text with a catchy title in style Cyclists do not want to ride bicycle paths<\/em> on some large portal he would overtake this result many times.<\/p>\n

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The increase in visits may also be caused by the growing target group. It is not difficult to notice the growing interest in road cycling. Here are the number of people and journeys along the famous Lipkowska driveway in G\u00f3ra Kalwaria over the years:<\/p>\n

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The segment starting the famous Gassy loop does not look so positive. Beautifully and homely named the first sprint after warm-up<\/em> it traveled by over 400 people more than last year, but the total number of journeys is one hundred less. Still, these are ridiculously low numbers - we are talking about 2000 people. Of course, I am talking about people using Strava, but I think that it is definitely more than half of the local cycling world. As a reminder, a 5-digit number of runners competes in each of the large runs in Warsaw.<\/p>\n

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What did not work?<\/h1>\n

If for any unfinished or forgiven idea I would leave the penny, I would be able to hire a local Biedronka at the cash register and for at least a year do not owe anyone anything.<\/p>\n

For example, I wanted to release my first piece of clothing. Premium winter hat, ready before Christmas - the perfect gift. Project made by jolantao<\/a>which is also responsible for my logo. Everything was even played out with the Lodz sewing, but formalities overcame me. The full profit was to be used for charity, it turned out not so easy ...<\/p>\n

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Due to the lack of time, which I mentioned at the beginning of the entry, I do not always remember to write back to everyone. I get a lot of inquiries: about the choice of equipment, invitations, requests for sharing, cooperation proposals, asking for a picture in full chapter. I often reply that I will get it when I get back from work, and then I miss the time. Anyone who I did not answer, I'm sorry. However, I stick to the rule: I never share any event in which I do not take part - sorry.<\/p>\n

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\"\"<\/a>I wanted to organize a fan trip this year for a cross-country competition in Katowice. I took a cheap bus and full logistics. Despite the coarse sponsorship of the event, about 14 people volunteered for a month, nothing came of it. I gave up all plans to organize anything, because it's a pity for nerves. For the February cross-country world championships we are going again a small, harmonious and reliable team.<\/p>\n

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I did not run on VLOGA. I made some movies, especially at the end of last winter, which we are happy to come back to even today - probably because they have a form from a family VHS video. Unfortunately, recording movies does not go hand in hand with taking pictures and riding at the same time. A few hands and an extra pair of eyes are missing. You can find a few films here: LINK TO YOUTUBE<\/a>.<\/p>\n

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Every blogger draws conclusions, I can not be worse<\/h1>\n

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If you saw how many times I was blogging, you would laugh until the evening. Because it's like this: you spend 20 hours over the entry, you choose dozens of photos from several thousand, arrange everything, ask your girlfriend to check, share, pay money, people see it, or else fejs cut your reach ... you get 60 likes. 3 times less than a man who just put a photo of his head on training and 5 times less than a cyclist with the display of his strengths;) I'm not surprised, I click on them myself. You feel like throwing it and saved time for a walk in a nearby park. Because why all this and where the sense?<\/p>\n

Fortunately, I managed to cure it, I stopped worrying about the numbers (though of course I keep following to know in which direction it is going). I run a blog as a hobby and thanks to it I learn more, about the places I visited and I have order in the pictures. The form for the future remains unchanged. The texts will be further long and rare and on topics that interest me, not those that click. However, I will try to develop the formula of quick hardware presses, or 500 words about, in such a form that they actually have 500 words. Such a challenge for yourself ;-)<\/p>\n

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Only three questions remain:<\/h2>\n

Do you interfere with sponsored entries? (in the sense that the same texts, but marked as "sponsored" on Facebook, and hence - more often displayed)<\/p>\n

If I can get the calendars \/ socks \/ other crap from the distributor, do I take them and organize a competition on which to win them?<\/p>\n

Did blog advertising interfere with the advertising of bicycle equipment, from which 100% of the profit will be used for charitable purposes?<\/p>\n

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10 entries you may have missed<\/h1>\n

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Finally, a small reminder. As for the most interesting things (subjectively) thrown in by me last year:<\/p>\n

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Probably the most exotic place that we were able to visit with a bicycle:<\/p>\n

Road cycling in Sao Miguel - Azores by bike<\/a><\/p><\/blockquote>\n